Old Mutual Global Investors, a client of five years, was demerging from their South African parent. They needed a new identity without losing their hard won brand equity.
Rebrand the business with a new name and visual identity that reflected the refreshed business yet retained the underlying values as much as possible.
We took inspiration from Maria Merian, the 17th century naturalist and illustrator, reflecting the company’s ability to balance both the art and science of investing.
The relaunch was very well received across the industry and has contributed towards a more energized and positive culture in the reborn business.