Montanaro Asset Management

The Better World Fund

  • Challenge

    Introduce investors to Montanaro’s Better World Fund.

  • Approach

    Use the big idea from the launch campaign to advertise an individual fund.

  • Solution

    Three product-specific executions, each maintaining the charm of the launch campaign.

  • Result

    The brand launch was getting some pretty spectacular click throughs but the Better World campaign is performing even better averaging a CTR that’s over 3 times the norm.