The Old Model is Broken

Wellington Management is a large, privately owned asset manager. Headquartered in Boston and with a growing global presence, they wanted to raise their brand profile across the UK and Europe.

Political and macroeconomic changes are making investment decisions much more complex. Hence having the knowledge gleaned from research about the implications of these changes is key. And Wellington are well positioned to navigate the changing landscape thanks to their deep research capabilities and boutique approach.

Wellington believe that we’ve entered a new phase hence:

‘The old model is broken, welcome to the new economic era.’

The idea features traditional porcelain plates smashing before reforming and creating new visuals from the broken shards.

The digital display advertising is running in the UK, Italy, Spain, Germany and Switzerland. The concept has been used on the client’s website, campaign page, event stands, email and other literature.