WeSwap is an entirely new form of peer-to-peer foreign currency exchange.

Their offering is quite nuanced and complicated and there were doubts about whether or not the concept could land with consumers.

But on interrogation we realised the fundamental idea was actually surprisingly straightforward. And so we portrayed various characters from around the world posing the question: Why get foreign currency from a bank? When it’s so much cheaper just to swap currency with each other?

The simplicity of the message meant the campaign chimed with travellers and early success resulted in a fresh round of venture capital funding; which in turn allowed the brand to take root and grow.