• Challenge

  Highlight Artemis’s expertise as Global Income fund Profit hunters to a specific trade audience, while simultaneously raising brand awareness to a more general audience.

• Approach

  Print, online banners and social media.

• Solution

  We commissioned a 3D trompe I’oeil sculpture that only revealed itself to be a Profit from a certain angle. We then shot this in a gallery space to generate video assets for online banners, film for social media and imagery for print executions.

• Result

  A cost-per-click c.50% cheaper than the benchmark.