• Challenge

  Sales were falling. Competition from budget retailers and supermarket own brands was increasing. Matalan wanted to redefine what it stood for.

• Approach

  We talked to customers. We discovered real people, with real families. Cost-conscious, on a budget. But Matalan, with its range of products and good value, helps.

• Solution

  We developed the ‘Made for Modern Families’ campaign – celebrating all that’s great about families, of all types, in today’s world, set to a poem by Roger McGough.

• Result

  Matalan’s best recalled ad ever. It re-discovered Matalan’s brand essence for existing customers and helped convert new ones, creating a sharp uplift in sales.