• Challenge

  Show the dangers (and amounts) of sugar people are unknowingly consuming in food and drinks. Generate government action. Provoke change on a limited budget.

• Approach

  We used AOS’s data to shine a light on the worse offending big brands. Messaging was then precisely targeted during Obesity Week and Sugar Awareness Week.

• Solution

  A social campaign across Facebook and Twitter along with a series of posters (distributed online) for use in dentist surgeries, doctors and gyms.

• Result

  The introduction of the sugar tax. Brand owners are reducing the sugar levels in their products and moderating portion size.