Action On Sugar

Stirring up change

  • Challenge

    Show the dangers (and amounts) of sugar people are unknowingly consuming in food and drinks. Generate government action. Provoke change on a limited budget.

  • Approach

    We used AOS’s data to shine a light on the worse offending big brands. Messaging was then precisely targeted during Obesity Week and Sugar Awareness Week.

  • Solution

    A social campaign across Facebook and Twitter along with a series of posters (distributed online) for use in dentist surgeries, doctors and gyms.