Creating A Comfort Zone For Investors.
Alliance Witan are an investment trust with a remarkably solid track record. But they were perceived as fusty and dull. Our big idea here was to make a virtue of their reliability. Many ordinary people are very nervous about investing in stocks and shares, so we created an investment ‘comfort zone’ a place symbolised by a circle representing a comfortable bubble of safety. The illustration style and the circular device feature in all the brand’s communications, including the website, as did our new logo design.
