Libertine London - The freethinking communications agency

Your clients aren't choosing you because of your performance. They're choosing you because of your brand.

For years people have been saying that 'in financial services it's all about performance and product, nothing else matters.’ As though, somehow, financial brands played by different rules to brands in other sectors. Well here's some news, they don't. In reality, the evidence points to the fact that having a well-known and well-understood brand is by far and away the top reason you get chosen or recommended. So how well-known is yours?

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