A Series Of Big Ideas

Baillie Gifford are both a brand in themselves and the investment manager behind a series of different funds and individual investment trusts. So the Big Idea here was to produce distinctive ideas for the different briefs. Be that the Back of the Envelope campaign for the overall brand aimed at Millennials. Resisting Temptation for SAINTS. The 3D Investing campaign for Monks. The Pace of Change for Scottish Mortgage. Or the Transforming Graphs for the Positive Change fund. Individual Big Ideas, all enhancing the overall brand.