Raise awareness of a top-performing quantitative hedge fund that does very complicated things with big data but whose brand wasn’t well known.
Devise a disruptive creative campaign that demonstrates how big data can give you insights that other investment managers don’t have.
What better way to tell this story than through fairytales with the outcome revealed through data graphics?
In the first six months of the campaign, Winton went from low awareness to over 30%. Equally important, the internal audience loved the campaign.