• Challenge

  Raise awareness of a top-performing quantitative hedge fund that does very complicated things with big data but whose brand wasn’t well known.

• Approach

  Devise a disruptive creative campaign that demonstrates how big data can give you insights that other investment managers don’t have.

• Solution

  What better way to tell this story than through fairytales with the outcome revealed through data graphics?

• Result

  In the first six months of the campaign, Winton went from low awareness to over 30%. Equally important, the internal audience loved the campaign.