Do The Right Thing

Legal and General are one of the biggest financial organisations in the world. With enormous exposure to insurance, property and pension funds. But they are also a company who are committed to ‘doing the right thing’. The big idea here was the graphic use of a blue line to symbolise the common theme that -despite L&G’s size and complexity - ran throughout the business. Best exemplified by their manifesto film which brought to life their ‘do the right thing’ ethos.