• Challenge

  Montanaro are a small and mid cap specialist investment boutique. They are incredibly popular in the institutional space but are relatively unknown to the wider investing public. So they asked us to change that.

• Approach

  Find what makes them special as a business. Montanaro focus exclusively on finding the best smaller companies. Though they are characterised by a relentless and obsessive sense of curiosity they nonetheless manage to retain a charming, quirky personality.

• Solution

  Bring that to life through a distinctive, memorable and flexible big idea that nails their specialism but also makes them human and approachable.

• Result

  The campaign is in its infancy but already it’s having a dramatic impact; engagement levels are over 100% above the benchmark and cost-per-click is a remarkable £6.11 (versus an industry average of £40). More proof that good communications aren’t just effective, they’re cost-effective.