Western World-Facing

Qatar Re are a global re-insurance firm based in Zurich and owned by Qatar’s biggest insurance company. They needed advice on their brand positioning and overall look and feel. We identified the need for a more ‘Western world-facing’ tone. So the big idea here was to completely reinvent their visual identity and reflect the fact that they are a dynamic, blue-chip, international business. Hence we devised a strikingly simple new logo based a stylised letter Q. To drive awareness of the new identity we deliberately built their advertising around the logo design, resulting in a highly branded, confident campaign.