Qatar Re are a global re-insurance firm based in Zurich and owned by Qatar’s biggest insurance company. Our role was to advise them on their brand positioning and their overall look and feel.

We identified the need for a more ‘western world-facing’ personality and tone. In particular, a complete reinvention of their visual identity, moving away from a rather lacklustre ‘local’ look to something that reflected their character as a dynamic, international, blue-chip business.

Hence we devised a strikingly simple new logo and visual property based on a stylised letter Q. The design was then incorporated into the advertising idea to create a highly-branded, confident campaign.